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Malaysia's major cities are experiencing a significant tourism boom from 2024-2025, with international arrivals surpassing pre-pandemic levels. This surge is driven by visa liberalization, growing medical tourism, and enhanced airport connectivity, establishing the nation as a leading healthcare destination. Regional Tourism Highlights Key urban centers attracting international visitors include: * KUALA LUMPUR: Primary international hub via Kuala Lumpur International Airport, connecting to Europe, China, India, and the Middle East, drawing visitors from key Asian and Western markets. * Johor Bahru: Growth tied to proximity to Singapore; most visitors cross via Causeway and Second Link, influenced by the strong Singapore Dollar. * Penang: A premier healthcare destination in Asia, attracting international patients from Indonesia, Singapore, and China with world-class medical facilities for cross-border healthcare. * Malacca: UNESCO World Heritage Sites and historical appeal draw domestic and regional tourists, including from Singapore, China, and Indonesia. * Kota Kinabalu: Appeals to eco-tourists and adventure seekers from South Korea, China, and Brunei, drawn to landscapes like Mount Kinabalu. * Kuching (Sarawak): Attracts wildlife enthusiasts from Brunei, Indonesia, and Singapore, offering unique wellness tourism experiences near the Borneo rainforest. Outlook and Key Takeaways While international arrivals surge due to factors like medical tourism, managing tourist influxes and affordability are critical challenges. Preserving natural beauty in destinations like Kota Kinabalu and Kuching requires balancing growth with sustainability. Bottom Line Malaysia's tourism sector shows robust post-pandemic recovery. Penang is a key healthcare destination for international patients. Visa liberalization and connectivity drive patient travel. Sustainable management is vital for diverse attractions. Read the full article here: https://www.travelandtourworld.com/news/article/kuala-lumpur-joins-johor-bahru-george-town-malacca-city-kota-kinabalu-and-others-as-top-cities-in-malaysia-for-2024-2025-skyrocketing-tourism-growth-wit Previous Article Next Article Malaysia's Key Cities Drive Surging Health and Medical Tourism December 17, 2025 < Back Malaysia's major cities are experiencing a significant tourism boom from 2024-2025, with international arrivals surpassing pre-pandemic levels. This surge is driven by visa liberalization, growing medical tourism, and enhanced airport connectivity, establishing the nation as a leading healthcare destination. Regional Tourism Highlights Key urban centers attracting international visitors include: * KUALA LUMPUR: Primary international hub via Kuala Lumpur International Airport, connecting to Europe, China, India, and the Middle East, drawing visitors from key Asian and Western markets. * Johor Bahru: Growth tied to proximity to Singapore; most visitors cross via Causeway and Second Link, influenced by the strong Singapore Dollar. * Penang: A premier healthcare destination in Asia, attracting international patients from Indonesia, Singapore, and China with world-class medical facilities for cross-border healthcare. * Malacca: UNESCO World Heritage Sites and historical appeal draw domestic and regional tourists, including from Singapore, China, and Indonesia. * Kota Kinabalu: Appeals to eco-tourists and adventure seekers from South Korea, China, and Brunei, drawn to landscapes like Mount Kinabalu. * Kuching (Sarawak): Attracts wildlife enthusiasts from Brunei, Indonesia, and Singapore, offering unique wellness tourism experiences near the Borneo rainforest. Outlook and Key Takeaways While international arrivals surge due to factors like medical tourism, managing tourist influxes and affordability are critical challenges. Preserving natural beauty in destinations like Kota Kinabalu and Kuching requires balancing growth with sustainability. Bottom Line Malaysia's tourism sector shows robust post-pandemic recovery. Penang is a key healthcare destination for international patients. Visa liberalization and connectivity drive patient travel. Sustainable management is vital for diverse attractions. Read the full article here: https://www.travelandtourworld.com/news/article/kuala-lumpur-joins-johor-bahru-george-town-malacca-city-kota-kinabalu-and-others-as-top-cities-in-malaysia-for-2024-2025-skyrocketing-tourism-growth-wit Previous Next

Japan is strategically expanding its tourism sector beyond leisure, now embracing medical tourism through an innovative pilot project near TOKYO's Haneda Airport. This initiative positions the nation, already renowned for its high life expectancy and top-tier healthcare system, as a significant player in cross-border healthcare. The Haneda Airport Pilot Project This collaborative effort, involving a domestic travel agency, a railway operator, and a hospital, aims to provide international patients seamless access to specialized medical services. Its prime location near Haneda Airport, a major international hub, offers unparalleled convenience for global visitors seeking health screenings, cosmetic procedures, or wellness treatments, coupled with cultural exploration. Japan's Growing Appeal as a Healthcare Destination The country's long-standing appeal for its cultural heritage is now complemented by its medical prowess. Japan is increasingly recognized for its advanced surgical techniques, cutting-edge cancer therapies, and overall exceptional quality of care. Its reputation for stringent standards, meticulous cleanliness, and patient-centric approaches makes it an attractive healthcare destination, particularly for those interested in cosmetic surgery, dental treatments, and wellness tourism. Mutual Benefits of Health Tourism For international patients: The program offers a unique value proposition: access to world-class medical care combined with an enriching travel experience. This convenience is expected to draw patients from Asia, Europe, and the United States, seeking both accessible and high-quality medical services abroad. For Japan: This diversification strengthens the tourism sector, reducing reliance on traditional sightseeing. The influx of international patients generates significant economic growth, as spending extends beyond medical treatments to hospitality, transportation, and other services. It also fosters international collaboration among healthcare providers, facilitating knowledge exchange and expanding access to specialized treatments globally. Future Trajectory The Haneda Airport pilot project represents a foundational step in Japan's broader ambition for wellness tourism. The Japanese government actively supports this trajectory, implementing measures to streamline visa policies, develop comprehensive medical travel packages, and promote the nation's advanced healthcare offerings to key international markets. By integrating its robust tourism infrastructure with its advanced healthcare capabilities, Japan is cultivating an environment where international patients can benefit from exceptional medical care while immersing themselves in its rich culture and scenic beauty. Key Takeaways Japan's new medical tourism pilot project near Haneda Airport marks a pivotal moment in its tourism sector's evolution. The initiative leverages Japan's world-renowned quality of care and efficient infrastructure to attract international patients. Tourism Japan, with government backing, is poised to become a leading healthcare destination, blending advanced medical treatments with unique travel experiences. Read the full article here: https://www.travelandtourworld.com/news/article/medical-tourism-in-japan-haneda-airport-hosts-new-healthcare-travel-initiative-for-global-visitors/ Previous Article Next Article Japan Pioneers Health Tourism with Strategic Haneda Airport Initiative December 21, 2025 < Back Japan is strategically expanding its tourism sector beyond leisure, now embracing medical tourism through an innovative pilot project near TOKYO's Haneda Airport. This initiative positions the nation, already renowned for its high life expectancy and top-tier healthcare system, as a significant player in cross-border healthcare. The Haneda Airport Pilot Project This collaborative effort, involving a domestic travel agency, a railway operator, and a hospital, aims to provide international patients seamless access to specialized medical services. Its prime location near Haneda Airport, a major international hub, offers unparalleled convenience for global visitors seeking health screenings, cosmetic procedures, or wellness treatments, coupled with cultural exploration. Japan's Growing Appeal as a Healthcare Destination The country's long-standing appeal for its cultural heritage is now complemented by its medical prowess. Japan is increasingly recognized for its advanced surgical techniques, cutting-edge cancer therapies, and overall exceptional quality of care. Its reputation for stringent standards, meticulous cleanliness, and patient-centric approaches makes it an attractive healthcare destination, particularly for those interested in cosmetic surgery, dental treatments, and wellness tourism. Mutual Benefits of Health Tourism For international patients: The program offers a unique value proposition: access to world-class medical care combined with an enriching travel experience. This convenience is expected to draw patients from Asia, Europe, and the United States, seeking both accessible and high-quality medical services abroad. For Japan: This diversification strengthens the tourism sector, reducing reliance on traditional sightseeing. The influx of international patients generates significant economic growth, as spending extends beyond medical treatments to hospitality, transportation, and other services. It also fosters international collaboration among healthcare providers, facilitating knowledge exchange and expanding access to specialized treatments globally. Future Trajectory The Haneda Airport pilot project represents a foundational step in Japan's broader ambition for wellness tourism. The Japanese government actively supports this trajectory, implementing measures to streamline visa policies, develop comprehensive medical travel packages, and promote the nation's advanced healthcare offerings to key international markets. By integrating its robust tourism infrastructure with its advanced healthcare capabilities, Japan is cultivating an environment where international patients can benefit from exceptional medical care while immersing themselves in its rich culture and scenic beauty. Key Takeaways Japan's new medical tourism pilot project near Haneda Airport marks a pivotal moment in its tourism sector's evolution. The initiative leverages Japan's world-renowned quality of care and efficient infrastructure to attract international patients. Tourism Japan, with government backing, is poised to become a leading healthcare destination, blending advanced medical treatments with unique travel experiences. Read the full article here: https://www.travelandtourworld.com/news/article/medical-tourism-in-japan-haneda-airport-hosts-new-healthcare-travel-initiative-for-global-visitors/ Previous Next

Gangnam, a premier international patient healthcare destination, recognized StanTop Urology & Andrology Clinic as an "Excellent Institution" in its 2025 Global Medical Tourism Service Evaluation. Awarded November 14, 2025, to only eight of 167 partners, this highlights StanTop's exceptional quality of care in a competitive cross-border healthcare market. StanTop's Leadership in Health Tourism The Gangnam District Office's comprehensive evaluation lauded StanTop, a urology and men's health specialist with over 25 years' experience. Recognition stemmed from high patient satisfaction, structured monitoring, and a robust international patient care system. This system emphasizes professionalism, patient-centered management, multilingual support, and administrative guidance. StanTop's global engagement via health tourism events and registration with the Gangnam Medical Tourism Center strengthens Gangnam's reputation and fosters professional exchanges. Key Takeaways StanTop's "Excellent Institution" award validates its leadership in Gangnam's specialized medical tourism. Success is driven by patient-centered care, safety, and robust international patient support. Global engagement reinforces Gangnam's trusted cross-border healthcare destination status. This award strengthens StanTop's role in Gangnam's medical tourism growth as K-Medical expands. Read the full article here: https://www.openpr.com/news/4319769/stantop-urology-andrology-clinic-selected-as-an-excellent Previous Article Next Article StanTop Urology & Andrology Clinic Achieves Elite Recognition in Gangnam's Global Medical Tourism Evaluation December 16, 2025 < Back Gangnam, a premier international patient healthcare destination, recognized StanTop Urology & Andrology Clinic as an "Excellent Institution" in its 2025 Global Medical Tourism Service Evaluation. Awarded November 14, 2025, to only eight of 167 partners, this highlights StanTop's exceptional quality of care in a competitive cross-border healthcare market. StanTop's Leadership in Health Tourism The Gangnam District Office's comprehensive evaluation lauded StanTop, a urology and men's health specialist with over 25 years' experience. Recognition stemmed from high patient satisfaction, structured monitoring, and a robust international patient care system. This system emphasizes professionalism, patient-centered management, multilingual support, and administrative guidance. StanTop's global engagement via health tourism events and registration with the Gangnam Medical Tourism Center strengthens Gangnam's reputation and fosters professional exchanges. Key Takeaways StanTop's "Excellent Institution" award validates its leadership in Gangnam's specialized medical tourism. Success is driven by patient-centered care, safety, and robust international patient support. Global engagement reinforces Gangnam's trusted cross-border healthcare destination status. This award strengthens StanTop's role in Gangnam's medical tourism growth as K-Medical expands. Read the full article here: https://www.openpr.com/news/4319769/stantop-urology-andrology-clinic-selected-as-an-excellent Previous Next

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North Macedonia's tourism sector is experiencing accelerated growth, largely propelled by international visitors, according to the State Statistical Office. Key Statistics and Strategic Focus In October 2025, 109,535 tourists and 204,718 overnight stays were recorded, with foreign visitors comprising 78.2% of tourists and 70.9% of stays. The January-October 2025 period saw total tourist numbers rise 5.4% (foreign +9.3%, domestic -2.3%). However, total overnight stays increased by only 0.6%. This indicates a need for policies to convert arrivals into longer, more valuable stays. Opportunities exist in developing qualitative upgrades, including specialized health tourism, enhancing quality of care for international patients, or promoting wellness tourism. This challenge is also observed in the Greek tourism sector. Read the full article here: https://tornosnews.gr/en/greek-news/economy/55160-tourism-in-north-macedonia-accelerates.html Previous Article Next Article North Macedonia Tourism: International Influx Drives Growth, Highlights Stay Duration Challenge January 10, 2026 < Back North Macedonia's tourism sector is experiencing accelerated growth, largely propelled by international visitors, according to the State Statistical Office. Key Statistics and Strategic Focus In October 2025, 109,535 tourists and 204,718 overnight stays were recorded, with foreign visitors comprising 78.2% of tourists and 70.9% of stays. The January-October 2025 period saw total tourist numbers rise 5.4% (foreign +9.3%, domestic -2.3%). However, total overnight stays increased by only 0.6%. This indicates a need for policies to convert arrivals into longer, more valuable stays. Opportunities exist in developing qualitative upgrades, including specialized health tourism, enhancing quality of care for international patients, or promoting wellness tourism. This challenge is also observed in the Greek tourism sector. Read the full article here: https://tornosnews.gr/en/greek-news/economy/55160-tourism-in-north-macedonia-accelerates.html Previous Next

A significant healthcare infrastructure project in Bangladesh, supported by China, is set to enhance regional medical services and establish the nation as an emerging healthcare destination. On January 18 in Dhaka, Chinese Ambassador Yao Wen and National Security Adviser Dr. Khalilur Rahman discussed progress on the proposed Bangladesh–China Friendship General Hospital. This initiative aims to reduce the need for patients to seek treatment abroad or travel to major cities, fostering new avenues for regional medical tourism. Both parties underscored the project's timely implementation as a symbol of their enduring friendship. A New Hub for Quality Care and Patient Travel The forthcoming 1,000-bed Bangladesh–China Friendship General Hospital in Nilphamari will be a state-of-the-art facility offering advanced, specialized medical services. It intends to serve local residents and those in surrounding districts, alleviating pressure on existing hospitals in Dhaka and Rangpur. Such high-quality, affordable treatment is expected to attract international patients, strengthening Bangladesh's potential as a medical tourism destination. The Ministry of Health has directed preparation of a master plan and cost estimates, with an "urgent" notice issued to the Public Works Ministry on October 30 for project advancement. Estimated at Tk1,480 crore and fully grant-funded, this project is targeted for completion by 2028 on a 25-acre site near the Darwani Textile Mill in Charaikhola Union, Nilphamari Sadar upazila, along the Saidpur–Nilphamari road. Bottom Line This strategic collaboration between Bangladesh and China marks a significant step towards improving healthcare access and establishing Bangladesh as a key player in cross-border healthcare. Enhanced Access: The new 1,000-bed hospital in Nilphamari will offer advanced medical care, reducing the need for patient travel abroad. Medical Tourism Growth: The facility is poised to attract international patients, bolstering Bangladesh's standing as a quality healthcare destination. Timely Implementation: The Tk1,480 crore grant-funded project is targeted for completion by 2028, symbolizing robust bilateral ties. Read the full article here: https://www.bangladeshmonitor.com.bd/lead-news-details/medical-tourism-set-to-get-boost-as-bangladesh-china-review-progress-of-friendship-hospital Previous Article Next Article Bangladesh-China Collaboration Poised to Elevate Medical Tourism through New Friendship Hospital January 17, 2026 < Back A significant healthcare infrastructure project in Bangladesh, supported by China, is set to enhance regional medical services and establish the nation as an emerging healthcare destination. On January 18 in Dhaka, Chinese Ambassador Yao Wen and National Security Adviser Dr. Khalilur Rahman discussed progress on the proposed Bangladesh–China Friendship General Hospital. This initiative aims to reduce the need for patients to seek treatment abroad or travel to major cities, fostering new avenues for regional medical tourism. Both parties underscored the project's timely implementation as a symbol of their enduring friendship. A New Hub for Quality Care and Patient Travel The forthcoming 1,000-bed Bangladesh–China Friendship General Hospital in Nilphamari will be a state-of-the-art facility offering advanced, specialized medical services. It intends to serve local residents and those in surrounding districts, alleviating pressure on existing hospitals in Dhaka and Rangpur. Such high-quality, affordable treatment is expected to attract international patients, strengthening Bangladesh's potential as a medical tourism destination. The Ministry of Health has directed preparation of a master plan and cost estimates, with an "urgent" notice issued to the Public Works Ministry on October 30 for project advancement. Estimated at Tk1,480 crore and fully grant-funded, this project is targeted for completion by 2028 on a 25-acre site near the Darwani Textile Mill in Charaikhola Union, Nilphamari Sadar upazila, along the Saidpur–Nilphamari road. Bottom Line This strategic collaboration between Bangladesh and China marks a significant step towards improving healthcare access and establishing Bangladesh as a key player in cross-border healthcare. Enhanced Access: The new 1,000-bed hospital in Nilphamari will offer advanced medical care, reducing the need for patient travel abroad. Medical Tourism Growth: The facility is poised to attract international patients, bolstering Bangladesh's standing as a quality healthcare destination. Timely Implementation: The Tk1,480 crore grant-funded project is targeted for completion by 2028, symbolizing robust bilateral ties. Read the full article here: https://www.bangladeshmonitor.com.bd/lead-news-details/medical-tourism-set-to-get-boost-as-bangladesh-china-review-progress-of-friendship-hospital Previous Next

A growing number of Britons are opting for medical treatments abroad, such as hair restoration and dental procedures, primarily driven by the appeal of reduced costs and shorter wait times. Data from the Office for National Statistics indicates that approximately 523,000 UK residents traveled internationally for medical care last year, with Turkey emerging as the leading healthcare destination, attracting 196,000 of these international patients. This significant patient travel trend underscores the current challenges within Britain's domestic healthcare system. The Escalating Trend in Cross-Border Healthcare The rising popularity of cross-border healthcare is directly linked to the extensive waiting lists within the NHS. Over 7.4 million individuals are currently awaiting elective care, with nearly 192,000 experiencing delays exceeding one year for treatment. The NHS's long-standing objective of seeing 92 percent of patients within 18 weeks, a benchmark last achieved in 2015, is not being met, with only 61.8 percent of patients receiving care within this timeframe. For many requiring non-urgent but impactful procedures, these prolonged waits have become intolerable, making medical tourism a compelling alternative. Drivers and Economic Realities of Patient Travel Patients are frequently seeking aesthetic enhancements, dental work, and weight-loss interventions, often influenced by social media platforms like Instagram and TikTok, which amplify cultural ideals of appearance. The substantial volume of men traveling to Turkey for follicular unit extraction (FUE) hair transplants highlights how affordable hair restoration has become a common patient travel experience. While the UK government has partnered with TikTok influencers to raise awareness about the risks of overseas cosmetic procedures and is tightening regulations for practitioners in England, the considerable price disparity continues to motivate many to pursue surgery across Europe. Cost Advantage: The favorable exchange rate of the Turkish lira against the pound further enhances the economic appeal of clinics in Turkey compared to the UK. Domestic Impact: This surge in health tourism is impacting British cosmetic surgery providers. The British Association of Aesthetic Plastic Surgeons (BAAPS) reported a 16 percent decline in UK procedures in 2023, totaling 25,972. Specific procedures popular among younger women saw sharp decreases, including breast augmentation down 26 percent, breast reduction down 17 percent, and abdominoplasty down 19 percent. Policy Implications and Future Directions for UK Healthcare Addressing the exodus of international patients and the associated capital requires strategic policy adjustments within Britain. Policymakers must focus on enhancing domestic healthcare capacity to repatriate those seeking elective, non-emergency treatments abroad. Invest in Elective Capacity: Significant investment is needed to expand elective care, including developing community diagnostic centers, establishing regional surgical hubs, and strengthening the NHS's ability to collaborate with the domestic private sector to rapidly reduce backlogs. Acknowledge Value of Care: The state should recognize the importance of high-quality dental and aesthetic care for overall wellness. Implementing state-subsidized pathways or regulated price caps for essential, non-life-threatening procedures could help regain market share and restore public confidence in the social contract of healthcare. Until Britain can consistently deliver timely, affordable, and high-quality solutions domestically, many individuals will continue to prioritize their wallets and passports for their healthcare needs. Meanwhile, countries such as Turkey, adept at providing more accessible and cost-effective care without extensive waiting periods, are benefiting from the UK's healthcare challenges. This trend is more than just a medical tourism phenomenon; it reflects a broader commentary on the current state of modern Britain and its ability to provide quality of care to its citizens. Read the full article here: https://www.newstatesman.com/spotlight/healthcare/2025/12/medical-tourism-what-britains-nhs-crisis-is-exporting Previous Article Next Article UK Healthcare Crisis Fuels Surge in Medical Tourism to Turkey December 18, 2025 < Back A growing number of Britons are opting for medical treatments abroad, such as hair restoration and dental procedures, primarily driven by the appeal of reduced costs and shorter wait times. Data from the Office for National Statistics indicates that approximately 523,000 UK residents traveled internationally for medical care last year, with Turkey emerging as the leading healthcare destination, attracting 196,000 of these international patients. This significant patient travel trend underscores the current challenges within Britain's domestic healthcare system. The Escalating Trend in Cross-Border Healthcare The rising popularity of cross-border healthcare is directly linked to the extensive waiting lists within the NHS. Over 7.4 million individuals are currently awaiting elective care, with nearly 192,000 experiencing delays exceeding one year for treatment. The NHS's long-standing objective of seeing 92 percent of patients within 18 weeks, a benchmark last achieved in 2015, is not being met, with only 61.8 percent of patients receiving care within this timeframe. For many requiring non-urgent but impactful procedures, these prolonged waits have become intolerable, making medical tourism a compelling alternative. Drivers and Economic Realities of Patient Travel Patients are frequently seeking aesthetic enhancements, dental work, and weight-loss interventions, often influenced by social media platforms like Instagram and TikTok, which amplify cultural ideals of appearance. The substantial volume of men traveling to Turkey for follicular unit extraction (FUE) hair transplants highlights how affordable hair restoration has become a common patient travel experience. While the UK government has partnered with TikTok influencers to raise awareness about the risks of overseas cosmetic procedures and is tightening regulations for practitioners in England, the considerable price disparity continues to motivate many to pursue surgery across Europe. Cost Advantage: The favorable exchange rate of the Turkish lira against the pound further enhances the economic appeal of clinics in Turkey compared to the UK. Domestic Impact: This surge in health tourism is impacting British cosmetic surgery providers. The British Association of Aesthetic Plastic Surgeons (BAAPS) reported a 16 percent decline in UK procedures in 2023, totaling 25,972. Specific procedures popular among younger women saw sharp decreases, including breast augmentation down 26 percent, breast reduction down 17 percent, and abdominoplasty down 19 percent. Policy Implications and Future Directions for UK Healthcare Addressing the exodus of international patients and the associated capital requires strategic policy adjustments within Britain. Policymakers must focus on enhancing domestic healthcare capacity to repatriate those seeking elective, non-emergency treatments abroad. Invest in Elective Capacity: Significant investment is needed to expand elective care, including developing community diagnostic centers, establishing regional surgical hubs, and strengthening the NHS's ability to collaborate with the domestic private sector to rapidly reduce backlogs. Acknowledge Value of Care: The state should recognize the importance of high-quality dental and aesthetic care for overall wellness. Implementing state-subsidized pathways or regulated price caps for essential, non-life-threatening procedures could help regain market share and restore public confidence in the social contract of healthcare. Until Britain can consistently deliver timely, affordable, and high-quality solutions domestically, many individuals will continue to prioritize their wallets and passports for their healthcare needs. Meanwhile, countries such as Turkey, adept at providing more accessible and cost-effective care without extensive waiting periods, are benefiting from the UK's healthcare challenges. This trend is more than just a medical tourism phenomenon; it reflects a broader commentary on the current state of modern Britain and its ability to provide quality of care to its citizens. Read the full article here: https://www.newstatesman.com/spotlight/healthcare/2025/12/medical-tourism-what-britains-nhs-crisis-is-exporting Previous Next

Yusuf Sharifzoda Toir, Tajikistan's Ambassador to Pakistan, recently urged for significantly stronger medical tourism and health sector cooperation between their nations. Speaking at Islamabad International Airport, he highlighted media's crucial role in showcasing these opportunities to bolster bilateral economic ties and cross-border healthcare alliances. Tajikistan: An Emerging Healthcare Destination Tajikistan is strategically developing as a regional healthcare destination. It attracts medical students with international-standard education and modern facilities, while also expanding advanced medical tourism for specialized treatments. International patients, notably from Afghanistan and other regional states, increasingly choose Tajikistan for its quality of care and affordability, addressing limited modern facilities in their home countries. Dr Muhammad Abbas Mahar, CEO MBBS abroad consultancy, affirmed, "Tajikistan hopefully to be regional hub for medical education and health sector." Expanding Wellness Tourism Potential Beyond clinical services, Tajikistan presents considerable potential for wellness tourism, leveraging its abundant natural resources. The country features over 200 hot mineral springs, therapeutic mud deposits, and pristine mountainous air, ideal for health and wellness tourism. Its 45 sanatoriums offer mineral baths, mud therapy, and relaxation programs, popular for treating various ailments and facilitating general recovery. Key Takeaways Tajikistan aims to enhance medical tourism and healthcare cooperation with Pakistan, leveraging media for awareness. The nation is establishing itself as a regional hub for medical education and advanced treatments, attracting international patients. Significant opportunities exist in wellness tourism, capitalizing on natural resources and sanatoriums for patient travel and recovery. Read the full article here: https://www.app.com.pk/business/tajik-ambassador-calls-for-strengthening-tajikistan-pakistan-medical-tourism-cooperation/ Previous Article Next Article Tajikistan and Pakistan Eye Enhanced Medical and Wellness Tourism Partnership December 17, 2025 < Back Yusuf Sharifzoda Toir, Tajikistan's Ambassador to Pakistan, recently urged for significantly stronger medical tourism and health sector cooperation between their nations. Speaking at Islamabad International Airport, he highlighted media's crucial role in showcasing these opportunities to bolster bilateral economic ties and cross-border healthcare alliances. Tajikistan: An Emerging Healthcare Destination Tajikistan is strategically developing as a regional healthcare destination. It attracts medical students with international-standard education and modern facilities, while also expanding advanced medical tourism for specialized treatments. International patients, notably from Afghanistan and other regional states, increasingly choose Tajikistan for its quality of care and affordability, addressing limited modern facilities in their home countries. Dr Muhammad Abbas Mahar, CEO MBBS abroad consultancy, affirmed, "Tajikistan hopefully to be regional hub for medical education and health sector." Expanding Wellness Tourism Potential Beyond clinical services, Tajikistan presents considerable potential for wellness tourism, leveraging its abundant natural resources. The country features over 200 hot mineral springs, therapeutic mud deposits, and pristine mountainous air, ideal for health and wellness tourism. Its 45 sanatoriums offer mineral baths, mud therapy, and relaxation programs, popular for treating various ailments and facilitating general recovery. Key Takeaways Tajikistan aims to enhance medical tourism and healthcare cooperation with Pakistan, leveraging media for awareness. The nation is establishing itself as a regional hub for medical education and advanced treatments, attracting international patients. Significant opportunities exist in wellness tourism, capitalizing on natural resources and sanatoriums for patient travel and recovery. Read the full article here: https://www.app.com.pk/business/tajik-ambassador-calls-for-strengthening-tajikistan-pakistan-medical-tourism-cooperation/ Previous Next

Editorial The Editorial section of Health Tourism News features thought-provoking articles, expert opinions, and in-depth analyses on the latest trends in health and medical tourism. This section offers commentary on key industry developments, policy changes, patient experiences, and ethical considerations. Readers can gain valuable insights from leading voices in the field, addressing both opportunities and challenges within the global health tourism landscape. Whether you're a patient, provider, or industry professional, the Editorial section provides a deeper understanding of the factors shaping the future of health and medical tourism. Nov 29, 2025 The Digital Architect How Bupa Arabia’s Ali Sheneamer is Redefining Saudi Healthcare Read more Oct 6, 2025 World’s Healthcare Leaders Set to Return to Riyadh for Global Health Exhibition 2025 in October Press Release Read more Sep 15, 2025 The Numbered days of Medical Tourism's inconvenient necessity Why medical tourism facilitators must evolve - or risk extinction in a digital, cost-driven industry Read more Sep 30, 2025 Addressing Concerns About Medical Tourism: Cost Savings vs. Quality of Care Global Healthcare at a Fraction of the Cost - Without Compromising Standards Read more Load More

The healthcare sector in Addis Abeba recently welcomed a significant new facility, Habari Medical Plaza. Opening its doors in the first week of January, this development contributes to the city's expanding medical capabilities. Strategic Implications for Health Tourism The establishment of modern medical facilities like Habari Medical Plaza is a key indicator of a region's ambition to improve its quality of care and potentially emerge as a competitive healthcare destination. Such investments are crucial for attracting international patients and fostering cross-border healthcare initiatives. As patient travel for specialized treatments continues to grow globally, new infrastructure in capital cities like Addis Abeba plays a vital role in positioning the area for future growth in medical and wellness tourism. Bottom Line The launch of Habari Medical Plaza enhances Addis Abeba's capacity for advanced medical services. This new facility could support the city's long-term potential as a hub for health tourism, drawing both local and international patients seeking quality of care. Such developments are integral to the evolving landscape of global patient travel and cross-border healthcare. Read the full article here: https://addisfortune.news/medical-plazas-signal-a-new-era-for-health-tourism-local-care Previous Article Next Article Habari Medical Plaza's Debut Bolsters Addis Abeba's Healthcare Infrastructure January 17, 2026 < Back The healthcare sector in Addis Abeba recently welcomed a significant new facility, Habari Medical Plaza. Opening its doors in the first week of January, this development contributes to the city's expanding medical capabilities. Strategic Implications for Health Tourism The establishment of modern medical facilities like Habari Medical Plaza is a key indicator of a region's ambition to improve its quality of care and potentially emerge as a competitive healthcare destination. Such investments are crucial for attracting international patients and fostering cross-border healthcare initiatives. As patient travel for specialized treatments continues to grow globally, new infrastructure in capital cities like Addis Abeba plays a vital role in positioning the area for future growth in medical and wellness tourism. Bottom Line The launch of Habari Medical Plaza enhances Addis Abeba's capacity for advanced medical services. This new facility could support the city's long-term potential as a hub for health tourism, drawing both local and international patients seeking quality of care. Such developments are integral to the evolving landscape of global patient travel and cross-border healthcare. Read the full article here: https://addisfortune.news/medical-plazas-signal-a-new-era-for-health-tourism-local-care Previous Next

Introduction In recent years, integrative medicine and wellness tourism have moved from the fringes of healthcare and travel into the mainstream, driven by rising consumer demand for holistic well-being. Integrative medicine (IM) refers to a patient-centered, holistic approach that combines conventional medical care with evidence-informed complementary therapies, emphasizing prevention, wellness, and the whole person (pmc.ncbi.nlm.nih.gov and childneurologysociety.org). Meanwhile, wellness tourism —travel to maintain or improve health —has become one of the fastest-growing segments in the travel industry, accelerated by a global shift toward self-care and preventive health, especially in the wake of the COVID-19 pandemic, according to tovima.com and hospitalityinsights.ehl.edu. This report offers a comprehensive analysis of global trends in integrative medicine and wellness tourism from 2019 to 2025, with a particular focus on Europe (notably Italy, Sicily, and Greece). It examines how the provider–patient relationship is evolving in tandem with the changing needs of clients and how providers are responding. Key considerations for policymakers, healthcare investors, and wellness travelers are highlighted, including patient demand trends, emerging business models, evidence-based outcomes, regulatory implications, and destination-based innovations, all supported by recent data and literature. The global wellness economy by sector, highlighting the significant roles of wellness tourism ($830 billion) and traditional and complementary medicine ($553 billion) in 2023. globalwellnessinstitute.org. The wellness industry (totaling $6.3 trillion in 2023) has rebounded significantly post-pandemic, with wellness tourism and preventive health services among its fastest-growing components. Globally, interest in integrative health has surged. The number of research publications on integrative medicine doubled between 2012 and 2021, reflecting increased scientific attention and legitimization, as reported on pmc.ncbi.nlm.nih.gov. Countries such as the United States, China, Germany, the United Kingdom, and Italy have been leading contributors to IM research output, as reported on pmc.ncbi.nlm.nih.gov. More importantly, public uptake of integrative and traditional remedies remains vast: the World Health Organization (WHO) estimates that over 80% of the world’s population in 170+ countries uses some form of conventional or complementary medicine, and in high-income countries like France and Canada nearly half the population has utilized such therapies healthpolicy-watch.news. By 2018, roughly 26% of Europeans had used at least one complementary or alternative medicine (CAM) therapy in the past year pmc.ncbi.nlm.nih.gov, and long-term surveys show CAM use climbing (for example, in Denmark usage grew from 10% in 1987 to 24% in 2021) pmc.ncbi.nlm.nih.gov. This widespread adoption signals that integrative approaches addressing nutrition, mind-body practices, herbal medicine, and other complementary therapies have resonated with consumer needs across diverse cultures. The wellness economy reached new heights by 2023 – valued at $6.3 trillion, about 6% of global GDP globalwellnessinstitute.org – with virtually all wellness sectors exceeding their pre-2019 size. Within this economy, wellness tourism has been a standout driver of growth. After pandemic lows, wellness travel rebounded by over 30% from 2022 to 2023, reaching a $830 billion market in 2023, according to globalwellnessinstitute.org. Forecasts indicate that wellness tourism will continue to grow at ~10% annually, outpacing overall travel, as people increasingly prioritize health-centric getaways (globalwellnessinstitute.org and tovima.com). Another booming segment is “public health, prevention, and personalized medicine”, encompassing preventive and functional medicine services, which have grown 15–16% annually in recent years, globalwellnessinstitute.org. By 2023, the prevention/personalized medicine sector accounted for over $ 780 billion (approximately 12% of all wellness spending) – now the fifth-largest wellness segment globally, according to globalwellnessinstitute.org. In parallel, the traditional & complementary medicine market (spanning herbal supplements, acupuncture, Ayurveda, etc.) is substantial – estimated at over $550 billion in 2023 and expected to see double-digit annual growth through mid-decade. These figures make it clear that holistic health modalities and wellness travel are no longer niche interests, but rather major components of the global health landscape. Crucially, growth is not limited to one region. Europe, North America, and the Asia-Pacific region are all robust markets, although each has distinct strengths. Europe leads in the sheer volume of wellness trips – in 2019, Europeans took an estimated 333 million wellness trips (more than any other region), cbi.eu, reflecting the continent’s long tradition of spa and health tourism. North America, by contrast, leads in per-trip expenditures and overall market value of wellness tourism, according to tovima.com, owing to higher spending patterns. The Middle East and Asia are also emerging, often blending traditional healing cultures with luxury wellness resorts. However, across the board, the common denominator is that wellness has become a universal consumer value, transcending age and geography. As two senior researchers at the Global Wellness Institute put it, “No matter your politics or beliefs, who doesn’t desire the knowledge, tools, and opportunities to build a healthy life for yourself and your family?” globalwellnessinstitute.org. That sentiment, intensified by the pandemic, is fueling sustained expansion in both integrative medicine utilization and wellness-focused travel. Previous Article Next Article Global Landscape of Integrative Medicine and Wellness Tourism 12/15/25 Integrative Medicine and Wellness Tourism: Global Trends and the Evolving Provider-Patient Relationship Kevin Ciresi Introduction In recent years, integrative medicine and wellness tourism have moved from the fringes of healthcare and travel into the mainstream, driven by rising consumer demand for holistic well-being. Integrative medicine (IM) refers to a patient-centered, holistic approach that combines conventional medical care with evidence-informed complementary therapies, emphasizing prevention, wellness, and the whole person ( pmc.ncbi.nlm.nih.gov and childneurologysociety.org ). Meanwhile, wellness tourism —travel to maintain or improve health —has become one of the fastest-growing segments in the travel industry, accelerated by a global shift toward self-care and preventive health, especially in the wake of the COVID-19 pandemic, according to tovima.com and hospitalityinsights.ehl.edu . This report offers a comprehensive analysis of global trends in integrative medicine and wellness tourism from 2019 to 2025, with a particular focus on Europe (notably Italy, Sicily, and Greece). It examines how the provider–patient relationship is evolving in tandem with the changing needs of clients and how providers are responding. Key considerations for policymakers, healthcare investors, and wellness travelers are highlighted, including patient demand trends, emerging business models, evidence-based outcomes, regulatory implications, and destination-based innovations, all supported by recent data and literature. The global wellness economy by sector, highlighting the significant roles of wellness tourism ($830 billion) and traditional and complementary medicine ($553 billion) in 2023. globalwellnessinstitute.org . The wellness industry (totaling $6.3 trillion in 2023) has rebounded significantly post-pandemic, with wellness tourism and preventive health services among its fastest-growing components. Globally, interest in integrative health has surged. The number of research publications on integrative medicine doubled between 2012 and 2021, reflecting increased scientific attention and legitimization, as reported on pmc.ncbi.nlm.nih.gov . Countries such as the United States, China, Germany, the United Kingdom, and Italy have been leading contributors to IM research output, as reported on pmc.ncbi.nlm.nih.gov . More importantly, public uptake of integrative and traditional remedies remains vast: the World Health Organization (WHO) estimates that over 80% of the world’s population in 170+ countries uses some form of conventional or complementary medicine, and in high-income countries like France and Canada nearly half the population has utilized such therapies healthpolicy-watch.news . By 2018, roughly 26% of Europeans had used at least one complementary or alternative medicine (CAM) therapy in the past year pmc.ncbi.nlm.nih.gov , and long-term surveys show CAM use climbing (for example, in Denmark usage grew from 10% in 1987 to 24% in 2021) pmc.ncbi.nlm.nih.gov . This widespread adoption signals that integrative approaches addressing nutrition, mind-body practices, herbal medicine, and other complementary therapies have resonated with consumer needs across diverse cultures. The wellness economy reached new heights by 2023 – valued at $6.3 trillion , about 6% of global GDP globalwellnessinstitute.org – with virtually all wellness sectors exceeding their pre-2019 size. Within this economy, wellness tourism has been a standout driver of growth. After pandemic lows, wellness travel rebounded by over 30% from 2022 to 2023, reaching a $830 billion market in 2023, according to globalwellnessinstitute.org . Forecasts indicate that wellness tourism will continue to grow at ~10% annually, outpacing overall travel, as people increasingly prioritize health-centric getaways ( globalwellnessinstitute.org and tovima.com ). Another booming segment is “public health, prevention, and personalized medicine” , encompassing preventive and functional medicine services, which have grown 15–16% annually in recent years, globalwellnessinstitute.org . By 2023, the prevention/personalized medicine sector accounted for over $ 780 billion (approximately 12% of all wellness spending) – now the fifth-largest wellness segment globally, according to globalwellnessinstitute.org . In parallel, the traditional & complementary medicine market (spanning herbal supplements, acupuncture, Ayurveda, etc.) is substantial – estimated at over $550 billion in 2023 and expected to see double-digit annual growth through mid-decade. These figures make it clear that holistic health modalities and wellness travel are no longer niche interests, but rather major components of the global health landscape. Crucially, growth is not limited to one region. Europe, North America, and the Asia-Pacific region are all robust markets, although each has distinct strengths. Europe leads in the sheer volume of wellness trips – in 2019, Europeans took an estimated 333 million wellness trips (more than any other region), cbi.eu , reflecting the continent’s long tradition of spa and health tourism. North America, by contrast, leads in per-trip expenditures and overall market value of wellness tourism, according to tovima.com , owing to higher spending patterns. The Middle East and Asia are also emerging, often blending traditional healing cultures with luxury wellness resorts. However, across the board, the common denominator is that wellness has become a universal consumer value, transcending age and geography. As two senior researchers at the Global Wellness Institute put it, “No matter your politics or beliefs, who doesn’t desire the knowledge, tools, and opportunities to build a healthy life for yourself and your family?” globalwellnessinstitute.org . That sentiment, intensified by the pandemic, is fueling sustained expansion in both integrative medicine utilization and wellness-focused travel. Kevin Ciresi With a career spanning from the operating room to the boardroom, Kevin Ciresi has combined clinical expertise with operational leadership to advance the global conversation around medical tourism. After founding and leading multiple healthcare facilities in the U.S., he shifted his focus to developing safe, transparent frameworks for international care and “blue zone” wellness destinations. His work bridges quality improvement, patient experience, and cross-border healthcare access, offering a vision of medical tourism that is both innovative and patient-centered. News 1/12/26 Evidence and Outcomes Making the Case for Integrative Approaches Read more 1/5/26 Broad Spectrum of Integrative Medicine Approaches On Conventional-Alternate Hybrids, Traditional Chinese Medicine, Ayurveda and more Read more 1/2/26 Rising Patient Demand What Clients Want from Wellness Read more

< Back Ivan Rendulic Contributor Ivan Rendulic is an experienced professional in the field of medical tourism, with over a decade of work facilitating international patients and shaping cross-border healthcare initiatives. He is the Founder of ZagrebMed, a leading medical network in Croatia, and currently serves as the President of the European Health and Medical Tourism Association (EHMTA). Ivan works closely with hospitals, clinics, tourism clusters, and industry associations worldwide, and is a frequent presence at the most important global medical tourism conferences and events.